It needs to be changed and you can share it although for me it's like you have content. Yeah. Because the way that you view on Instagram is different. How you view Facebook and you view Youtube, how different, how you view on, on Linkedin or even Twitter. And so at the end of the day, what we will need to do would be to know how folks consume content on this , that, that platform and earn content that would really work. That, and uh's, that's the difference. Now you say and can go through precisely the same manufacturing, okay, I can take some of this. It is like you might have a 10 second video on youtube, but you're likely to only slice out possibly two minutes or three minutes on, on Facebook since it's going to execute a lot better like that.
So you have mentioned quite a few stages to creating a few of these types of videos. I guess we start at the very start, you mentioned preparation. Would you take us
Or perhaps linkedin. Yeah. And so that is part of this prep preparatory stage, right? And what we're attempting to do is figure out, fine, here's what will work on Instagram. Now there's something or a hook that's a tiny bit better on Facebook and here's something. So that you may have the meat of this content be the same. But you're really shooting the video it's really delivered is a little bit different. And where you're actually planning that is, uh, you know, the different strategies to connect on platform.
Hey that Jamie here and on behalf of the Click [inaudible] staff, welcome back to our movie show where we're talking video, but more specifically the types of video you ought to be creating to drive more gain and more cliquey worthy movie views to your business. In the previous movie we discussed this video promoting industry's state. When producing content what's working by today. In this video we are likely to discuss the video content at a little more detail and discuss about ways to create the one video you ought to be generating immediately to drive more clicks, more traffic, and much more earnings on any product or service that you are offering.
The article production is probably the most crucial aspect of having a great piece of video on the market. And the reason is because you put a great deal of effort in preparing, you devote a lot of time doing manufacturing, but really where the magic is is actually getting the components that will really engage. And also the edit um, is you can create pacing and pacing will keep people's attention the whole time. Like we're uh, 1 thing I look at is, we're trying to determine how we're going to distribute it. So like we referred distributing on Youtube, we would do it differently on youtube than on Facebook. As an instance. Because that is the way that it is on youtube, we would be at a 16, nine ratio on youtube. Right? And, and then to, uh, we would burn in our captions. We would just upload caption files.
Concerning create one of them? Yeah. And it's really interesting because a lot of people, they are more about performing instead of preparing. And I discovered that if you really wish to succeed, it is about the groundwork of knowing exactly what you're going to do, the way you're going to execute it. So I always like to begin to determine why I'm making the movie. It should have a purpose. I think it would be really pertinent to have you proceed through this process. What exactly does that sound good? Okay. So let's just say that you are trying to sell some merge. Okay. And you are trying to sell it. You've got whatever or some item. Okay. So tell me someone that you know really. My brother and David, um, besides Joey. Okay. So your, your brother David. Okay. Chris. Brother Chris.
You are good. Uh, frankly, in the event that you really want your video to be seen, you will need to really have a prep stage of how you're going to disperse it. So back at the stage, you are like, okay, who's going to actually discuss this movie? Are you going to engage with them? You know, is it going to be done through advertisements natural or is it going to become a mixed strategy where you doing organic and adds? Uh, for me, I just love other stations out there. I love other webpages on Facebook cause they need to really feed the algorithm. They will need to get their posts outreach increased. And a lot of people are prepared to share your video. Uh they are, they're in a position to cross post your video. And so it is like coming from their page and it's like an content it's not theirs.
So that it is like getting those hooks. And two, there is those hooks within the movie . Like he got him, you have to reinforce whatever that title is. And so I give that some thought. Um, and that's essentially the stage before you move onto the next step. But there's one thing I really consider is what, what origin of moderate are we going to use? Is it likely to be a Instagram one afterward than Facebook? Is it going to be much better on youtube or on Twitter? You know, like you have to look at the platform of that you are trying to reach and what is likely to be the best method to disperse it. Now, one of the biggest mistakes, it's like, well I'll just distribute it everywhere, you know, and you are creating a movie seeking to go on each stage and that's a huge mistake. Yeah. We're going to talk about the one type of video so as to blow off your small business, you need, but not about what that video is. We are going to talk about how to structure and make that movie also. Let us go.
Right, right. And one thing which I discovered is even when you've got a video that's performing very well, you know, um, the way that the algorithm operates on Facebook and other things, it is like perhaps in six weeks or seven months you do a different cut and upload it, learn from what you have, all of the information that is there and say, okay, what should we analyzed this down because we had a sort of a fall off here. We include, you know, something to pull on them visually here. Uh, you can do that. And, and in which you are able to do it you are able to succeed because people will be inclined to forget what they really saw, you understand, from six weeks ago.
Of course. Yeah, that is logical. Okay. So speaking about video editing from kind of my experience and I am not a professional video editor and I know how much work goes into doing a lot of the things you say, you know, the, the captions Mimi finding, actually just placing titles in the top and bottom of your movie may take hours to get some people and some people watching this might have no idea how to do this. So I suppose in that regard, is it worth the opportunity to do this? Is it worth the time to sit down put time in to editing the movie or alternatively spending money with someone to sort of,
Alright. So prepared created the movie. So we just don't load it. Yep. That yousay, okay that is just distribution and'd say the Majority of the people
But on Facebook we would like to burn it because some people do not have that option on and you also want to make sure when they are scrolling through it, you're grabbing that focus. And so he is like? Exactly. And it's similar to the ratio to like on Facebook, we wish to be a one by one ratio of square ratio. Right? So what components that we can really add to that video file? Is it like to make it more of a meme where we are putting texts the start of the end, um, you know, is it really engaging with several kinds of components? That is the things you've got to look at when you are doing the movie edit. The thing I love is we have choices like cause they are called to action, we will need to we did five or four distinct versions and when we did the manufacturing right.
Or if we think of gamers, possibly Mohamed Sala, he's, that Liverpool is greatest player could possibly be hitting scoring from United, I do not know. Yeah you can do clips like that. But even talking about why they adore, you know, Liverpool, right. And, and also the, the essence behind it. Um, so I like to attempt to identify a few of things. These are bullet points of what could that person that when he sees with movie with. And then two, I do research. Like I want to go out there and even understand just how well I know someone, I'm like, what's going on out there? So I do some research online trying to see if there. Particularly when it's handling the issue available uh. So like for Liverpool, is there anything that is going on this will be in the information which would be applicable to, to the movie now?
We are discussing shooting articles, we are discussing incorporating texts, including images, animations, and we are also talking about adding captions, Emojis, all of that things can be constructed and edited it right inside of [inaudible]. Now, the most important reason we constructed clip Ian was so that it's accessible to absolutely everybody and we are speaking even if you've never produced a video earlier, you would like to get into video creation for your business or you're a professional, you can create what you can create anywhere else right inside of Klipfolio and what's more, even if you don't want to shoot your own content clippy or gives you access to an extensive library of video clips, images and audio, she can pull all this stuff together to build videos. We will even throw in customizable templates. Therefore, if you fill in a bit uninspired, for example, you can simply catch one of our pre done templates, alter the colors along with the text, upload your advertising and your doing clip. Eao is the ultimate video creator and it's going to change the way both professionals and novices produce video moving ahead. We can't wait to show you it, so make sure you put in your email below. Within the next video, we're likely to pull back the curtain on Filipeo and actually show you the way this platform functions and it's going to change the way that you create content to your business. We'll see you.
And what is the first thing which you believe he is going to perform? Probably share the video once that connection with the video matches. He's going to share it with not only one individual, but he is gonna share with everybody that really enjoys what is happening, you understand? And that right there is outright critical. Then the next issue is, uh, actually hoping to describe what is a great hook cause like you literally only have a few few seconds to grab his attention. And I think, okay, what can we do to grab his attention? You understand? And, and perhaps it's a caption you understand, Liverpool's sucks. Yeah. I think, I think that movie would be watched by him. You understand what I am saying? And I think he'd need to be sucked in because he tried to determine what's happening in that video.
How you would then strategy that. Yeah. We did a lot of research ahead. We do a lot of preparation. Now we want to begin executing on these matters. There's a formula for every video, and uh and this formula is exactly what founders need to make to themselves. And there is a few elements for this formulation that it, which it is universal for everybody. The first one is, which we already prepared for is a hook. We need to catch their attention. Now that hook is different on youtube versus Facebook. Allow me to give an illustration of that to you. Much like on youtube the hook would be like five seconds. And on Facebook it is gonna be entirely different because you're, you might have sound on or not. As you are kind of turning through their feed and you maybe have a maybe a second to three seconds.
And even on Instagram, it's going to be different. And so looking at that, it's like that hook is like the part that is most important. And I would actually put a lot of work and energy to try and work out how you're going to captivate people's focus and the way you suck them into the content. Now after that, after the hook, you may really reinforce your brand. Therefore, in case you have a brand, you can have a element. This can be an optional thing. Uh, it depends on which kind of content you're producing, you know, also, and then two, you are moving into the meat of this content. Here's something that I found over, you know, 40 some odd billion views. It is like people have a tolerance. And I really don't know whether you've fallen in this class, but I, I have been on Facebook earlier and I have never turned to the audio.
You might have two or three different versions of a video and you can test it to enjoy, like seriously what we do is we'll just throw a few bucks behind it and also see how it converts. If it Works really nicely, you don't have to spend that much cash to figure out if people actually click on it, engage with it, how much they watched the video to see if it really works. And connect with them on an emotional level and spending the time in post to making your video actually engage with the viewer, it gives you a higher probability for them to actually share.
When you truly have these bullet points of things which would actually get there, get there, get them something which's happening, I then try to think of what value can you actually bring that person. So there is like three ways that you can attract value. Uh, with movie content you can expect, you can educate or educate, entertain, and sometimes when you are really good you can do all three in precisely the exact same time or you'll be able to get two of them. That is when you are really, really good when you're really giving it a lot of thought inside. Now that having been said, once you do so, I try to determine which value you are likely to attract to your planned viewer. Yeah. And in that video, I attempt to bring those bullet points and bring some kind of value. So whether it is like creating devotion to his staff or talking how bad the other group is, that's some value he'll actually find.
Alright. So Chris, he enjoys soccer? Does he have a group? Liverpool. Liverpool. Okay. And is there an opposing team that it's just a rivalry? There the greatest ones. Manchester United, which everyone understands. Okay. Okay. So there's rivalry that is heavy, like some natural friction. Okay. First thing is like, okay, if we are going to create a video, we have to get a purpose of that movie. The number two is that we need to identify our audience. Who Would we need watching this video? So I would say it would be people who are like hardcore Liverpool fans like your brother. Okay. And we need to start breaking down of a few of the things that they, they sort of rally round that would have them excited. And what would be among these things that you'd think, well, beating Manchester United goals.
Well let us just target everyone that enjoys Liverpool, right? And let us target everybody that doesn't like Liverpool. And let's see if we can find some, some things occurring here. And it'll be interesting if you infuse only a small bit of money, although I believe that you can do that with organically. The outcomes. It's possible to get your silently. Definitely. So I believe anyone now features an overview or a blueprint to make not only a video book in, knowing what to make and how to push that out there and, and those insights, uh, fairly amazing. And for anybody we've actually put together. Um that blueprint that is entire a couple of things that are distinct as well that we didn't fit into this movie, um, that you could grab below this video.
And thus you must fortify it. And, and that point when we were speaking about your brother, it's like if you add one of the other components which is like, yeah, yeah, I like this video. You know, you're like, totally go from that point. That's where he'll stay on just a little bit. And should you get 20 minutes, if he will get to that point and really feel some kind of link to the movie, they will watch another minute, doesn't then lead to more involvement on the movies too. So they'd be more prone. And 12 we see comments. Yeah, absolutely. It's like as you're connecting with them and you're speaking their language or however you're going to it, you are connecting with them on a psychological level and they feel a part of something and they feel like get more info obligated. It that humanity feels obligated to do.
All you need to do is select in, pop up your email in there, we'll send you that guide. So during this video and the very first movie, we've talked a lot about producing the ideal video and that includes everything from naturally preparation, right the way through to shooting the movie and then of course the post of where you've got to edit the video up in the ideal way and to receive the best distribution. Now that all is very hard for most people. The majority of people don't have access to camera equipment that is expensive to shoot picture content. For instance. Most people don't have the skills or access to utilize complex editing applications and that is the reason why we construct Klipfolio. Klipfolio is a web based creator that basically allows you to make incredible looking videos. Just like the movies we've talked about at the palm of your hand in the two videos.
That is logical. Makes Sense. Okay. So that makes total sense. Um, but something I want to circle back really fast is that you mentioned if you are creating video and one of those ideas everybody has, I mean, I've had this before when I've created videos, I will just share the same movie everywhere. Would you elaborate about why this is a bad idea? And that's a type of a idea procedure that is bad.
Perhaps you've never, you just watched thecaptions and things like that? I do. I grab myself. I'm like, why did not I turn it ? But it's so much better using salad. Right. But it's like people consume at different times, several times of the day. Um, but what I found is if you are able to hook them, if you can find that hook, whether it's about Facebook, on Youtube, on Instagram, you actually have them for 20 minutes and then that 20 seconds should be your gold. It's like you need to reinforce that hook or you have to strengthen what your value proposition is to get them in, while it is a title or a thumbnail or however you are pulling them into that video. You have to reinforce that since in the event that you don't, you are going to get the hockey stick effect. That means you know, and you are absolutely not going to get anybody watching it.
So Darryl, at the very first video we talked briefly on the sort of video content you should be producing, what favor for anybody that didn't see that or simply to refresh some memories, what type of video? If there's one video you should create um, as a business, what type of video is that? Yeah, for me it's a societal video and two to sort of take a bit further then, um, and sort of briefly remind everyone what sort of video that is. Can you describe what a movie that is societal is, but why that sort of video is so important?
Yeah, for example, like the video part of the video editing is so critical. It can make or break a video. It doesn't matter your script is. It doesn't matter how amazing your camera and your manufacturing is. Where it actually, the rubber meets the street to find out if it's going to work or not, the editing is. And for mepersonally, as soon as you're able to take action, it is well worth the sources worth the moment. And when you actually put it together, it is going to convert a great deal higher. Um, and that at the end of the day, that's by far uh, you know, the preparation stage and it's like the execution point to the editing has become the most crucial.
Now presumably you would take the content you simply shot with Reese on your phone or whatever into an editing suite or to some post creation. I guess. Do you want to talk about what you do in that stage yet? Ready to disperse
It can sort of look like it's theirs. And that is a really significant matter. So going back to your example that we said, hey, if we're going to actually make a video about your brother and his football team about Liverpool, whether it's good or bad or whatever, I would like make a list of every, uh, page on Facebook on Instagram that would be pro or con. Um, you realize that's who we would like to contact. And believe it or not, you know, becoming, uh, these connections with these people is a means to have enormous growth. And I found that if you can get like five or six or 10 stations or pages which are similar to yours that are eager to talk about your content, I mean that explodes your, your growth, that hastens your, your reach and you're going to have the perspectives that include it if you truly have done a great job with your video.
So we've discussed the initial phase of preparing for a video planning of movie. Then we moved creating the video and to obviously production. Can speak a bit about
So when we speak about going onto every platforms, I think this is, this is quite important as well. There are obviously I think there are two elements you might tell me. The first biggest one that people think of is that the proportion of the movie. Therefore, if you create in one video, you've got to think about how of the other ones are transcribed into by that. But is there other, anything else you'd type of want to be aware of if you're going to be creating content for say, Instagram or Facebook
So is that all for production? You know, like a lot of people put a lot of thought in how things come together and like what kind of camera to use and so on and so forth. However, I believe for me it's like be flexible. When you're actually doing the video, you're likely going to have a script and have like this you're going to get things though that we prepared. They're like, oh, this would be a great deal better when we did so and you also know, shoot at variants. Just like you have time, simply shoot some variations. Hey, perhaps this will work better than that. And you know, that can aid you the post production stage.
So with that, just to kind of move into this, and do you load the movie first to your page then contact all these are the webpage to allow them to know it is never, or would you choose another approach? Yeah, so generally I do that in the preparatory stage. I know I, the movies come in so I reached out whatever or because it might require a few weeks to get ahold of everybody. Uh, and who knows, perhaps you're like, Hey, I will discuss your movie should you share mine kind item. If you are doing PR crossposting right that is not a bad thing. Where the weight is uh, simply to share a video is not. Just like you have to cross post it and you have to give them permission. And that is kind of the key to Facebook, although the same for, you know, you're posting their articles.
But the algorithm on youtube otherwise, you know, you would do it differently onInstagram and different on Twitter. However, Facebook, I think a great deal of people that are seeing this video want to capitalize on this and that's a simple way to say, hey look, if you could have this page which has a reach of let us say you know, 10,000 enjoys that they actually posted it, who knows just how many of you is they are going to get. Um, also, and you kind of reaches out to these different pages and the analytics gets at which it goes straight back to your video. Yeah, it is really cool. No, that's cool. With approach that is mixed, like for me personally, I enjoy organic, but you have infused it with, with paid ads. Paid ads undoubtedly is the best way to get into in front of the right people at the right time. And if you understand what you are doing, it can be very, very effective. We're doing a movie around Liverpool if you don't know what you're doing, it is still be powerful because as soon as you say, okay?
It is like when you find something cool and you are like, hey, you gotta check out this. You know, we have to do that. We've got to this virtual word of mouth. And that's where it is so powerful and that's exactly what the videos that are social do. And after the center, basically of this content, you have to have a call to action. Um, also, and you might not believe, well, if it is a social video, I'm not actually doing it , you know, it is just more of an inspiration or it is just a [inaudible] or anything. Because are you trying to develop an 16, that call to action is still still crucial? Like when we spoke about what's the intention behind the video, remember? Or when it is to market products, we need to push them or to, you know, hit that button right under the video. Uh, you know, or whether it is for inspirational it's just like a Hashtag or some thing to unite a cause, I mean the list goes on.
You know, before we do this, there is a lot of people that begin recording and pick up a camera and that can be among the things that you could ever perform. And there are stages, such as you mentioned, there is a stage of preparation, there's a point of creation, there's a stage of post production, and then there's a point for distribution. And every one of those stages are critical, uh, and they function in harmony together to really get your movie being seen.
Yeah, that makes sense. And I suppose from looking at all these three phases, as soon as you've been through these stages a few occasions, and you do edits that are different as well, which is vital as you state. And most of us might, you know, she video, I have been guilty of this in the past and it'll throw up believing it is ready without stuff that is edited. But now I can see how important it's to do different variations as when you discover things that work, you can continue after that blueprint over and over and over again.